شناسایی و رتبه‌بندی معیارهای انتخاب دانشگاه مقطع کارشناسی ارشد با رویکرد تاپسیس فازی از دیدگاه دانشجویان

نوع مقاله : علمی - پژوهشی

نویسندگان

1 دانش آموخته‌ی کارشناسی ارشد مدیریت کسب و کار، دانشکده علوم اجتماعی و اقتصادی، دانشگاه الزهرا، تهران، ایران.

2 استادیار گروه مدیریت، دانشکده علوم اجتماعی و اقتصادی، دانشگاه الزهرا، تهران، ایران.

چکیده

هدف: هدف از انجام این پژوهش شناسایی و رتبه‌بندی عوامل مؤثر بر انتخاب دانشگاه مقطع کارشناسی ارشد توسط دانشجویان می‌باشد.
مواد و روش‌ها: ابتدا ادبیات مربوط به موضوع مورد بررسی قرار گرفت و 30 معیار کلی با شاخص‌های مربوطه استخراج شد. سپس، مصاحبه‌هایی با 15 دانشجو صورت گرفت تا عوامل مؤثر بر انتخاب دانشگاه مقطع کارشناسی ارشد از دیدگاه آن‌ها نیز شناسایی شود و سپس با استفاده از پیشینه پژوهش و نظرات دانشجویان، معیارهای مورد نظر دانشجویان در انتخاب دانشگاه مقطع کارشناسی ارشد با 34 شاخص جمع‌بندی شد. در مرحله بعد، برای اعتبارسنجی این عوامل و شاخص‌های به‌دست‌آمده، پرسشنامه‌ای در اختیار 40 دانشجو قرار گرفت. این داده‌ها با آزمون تی تحلیل شدند تا شاخص‌های مورد تأیید مشخص شوند. شاخص‌های تأیید شده (16 شاخص)، دوباره طبقه‌بندی شدند و در قالب پرسشنامه با بکارگیری عبارات زبانی بین 20 دانشجوی دیگر توزیع شد. در نهایت با استفاده از داده‌های این پرسشنامه و بکارگیری رویکرد تاپسیس فازی رتبه‌بندی شاخص‌های تأثیرگذار انجام شد. در مرحله آخر، رتبه‌بندی معیارها در قالب چارچوب ارائه‌شده در مراحل قبلی صورت پذیرفت.
بحث و نتیجه‌گیری: نتایج حاصل از پژوهش نشان می‌دهد که معیار اشتهار دانشگاه با شاخص‌های دولتی بودن، مکان دانشگاه، قدمت جذب دانشجو و تعداد فارغ‌التحصیلان جذب‌شده به بازار کار نسبت به کل فارغ‌التحصیلان دانشگاه، مهم‌ترین عامل در انتخاب دانشگاه مقطع کارشناسی ارشد از نظر دانشجویان می‌باشد.

کلیدواژه‌ها


عنوان مقاله [English]

Identifying and ranking the university selection criteria for Master of Science (MSc) from the viewpoint of students using Fuzzy TOPSIS

نویسندگان [English]

  • Zhaleh Rahimi 1
  • Mina Ranjbarfard 2
1 M.Sc. in Business Administration, Economics and Social Science faculty, Alzahra University, Tehran, Iran.
2 Assistant Professor, Management Department, Economics and Social Science faculty, Alzahra University, Tehran, Iran.
چکیده [English]

Objective: The purpose of this research is to identify and rank the significant factors in the selection of a university for graduate-level education from the viewpoint of students.
Materials and Method: The literature on university rankings was first examined and 14 general factors were extracted with related indicators. Then, interviews were conducted with 15 students. Furthermore, a set of significant factors was gathered by considering the literature and student views. In the next step, to confirm these factors and indicators, 40 questionnaires were filled by students. Then, the results were verified by the T-test. Confirmed indicators (16 indicators) were re-classified and distributed in the form of a questionnaire with linguistic expressions among 20 other students. Then, using the data of this questionnaire and implementation of the fuzzy TOPSIS approach, the ranking of the significant factors in the selection of a university for a master degree was obtained. Finally, the status of factors obtained from the previous steps was presented.
Result and Discussion:  The results of the research show that in the proposed framework, the University Reputation factor is the most important factor from the students’ point of view. This factor includes the following indicators: public universities, university location, the age of the university, and the number of graduates employed in the work environment after graduation.
 

کلیدواژه‌ها [English]

  • Fuzzy TOPSIS
  • Master’s Degree
  • MCDM
  • Students’ Perspective
  • University Selection
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