Aaker, A. D. (1996). Building strong brands. Chatham: Simon &Schuster.
Ali-Choudhury, R., Bennett, R. and Savani, S. (2009) ‘University marketing directors’ views on the components of a university brand’, International Review on Public and Nonprofit Marketing 6(1): 11–33.
Allah Yar, Hamideh (2017). Identifying and ranking the factors affecting the promotion of educational brand in Payame Noor University, Master Thesis, Payame Noor University, Campus Center
Berry, L.L. (2000). Cultivating service brand equity. Journal of the Academy of Marketing Science, 28(1), 128-137.
Bravo, R. (2007). Family As A Source of Consumer- Based Brand Equity. Journal of Product & Brand Management, 16(3).
Brown, R. and Carasso, H. (2013), Everything for Sale? The Marketisation of UK Higher Education, Routledge, London.
Chaharmahali, Ali Akbar (2013). Designing and explaining the brand equity model in higher education. PhD Thesis, Faculty of Management and Accounting, Shahid Beheshti University
Chapleo, C. (2007). Barriers to brand building in UK universities. International Journal of Nonprofit and Voluntary Sector Marketing, 12(1): 23–32.
Chapleo, C., Duran, M.V.C. and Diaz, A.C. (2011). Do UK universities communicate their brands effectively through their Websites. Journal of Marketing for Higher Education, 21(1): 25–46.
Chapleo, C. (2006). Barriers to brand building in UK universities. International Journal of Nonprofit and Voluntary Sector Marketing, 12(1), 23–32.
De Chernatony L. (2010). From Brand Vision to Brand Evaluation.
De Chernatony L., McDonald, M. (2005). Creating powerful brands. Elsevier: Oxford, UK.
De Chernatony L., & McWilliam, G. (1990). Appreciating brands as assets through a two dimensional model. Journal of Marketing Management. 9:173–188.
Erguvan, D. (2013). Perception of academics towards the impact of foundation universities on Turkish Higher Education. Educational Sciences: Theory and Practice 13(1): 153–160.
Hatch M. J., & Schultz M. (2003). Bringing the corporation into corporate branding. European Journal of Marketing, 37: 1041–1064.
Hemsley-Brown, J., & Goonawardana, S. (2007). Brand harmonization on the international higher education. Journal of Business Research, 60(9), 942-948
Hemsley-Brown, J. and Oplatka, I. (2006). Universities in a competitive marketplace: A systematic review of the literature on higher education marketing’, International Journal of Public Sector Management 19(4), 316–338.
Heaney, J.-G., Ryan, P., & Heaney, M. F. (2010). Branding private higher education institutions in Australia to international students. Academy of World Business Marketing and Management Development Conference.
Heidari, Ali, Khanlari, Amir and Mahdavi, Shadi (2016). Measuring the Value of Brand from Universities and Higher Education Institutions (Case Study: School Management Schools in Tehran). Journal of Marketing New, 7 (3), 1. (In Persian).
Hemsley-Brown, J.V., & Oplatka, I. (2007). Market orientation in HE institutions: Development of a pilot instrument. Paper at the Academy of marketing (SIG) Higher Education Marketing, Eötvös Loránd University in Hungary.
Ismail, H. A. (2016). Branding Higher Education Institutions: What It Takes to be Branded. Springer Science Business Media Singapore, Fast forwarding Higher Education Institutions for Global Challenges, DOI 10.1007/978-981-287-603-4_13.
Jenny, N., & Decky, A. I. (1911). Higher Education: The Impacts of Educational Brand on Students’ Decision to Enroll Through Advertising Brochures for Higher Education Institutions in Surabaya Indonesia. CHAPTER 7. A. Papadimitriou (ed.), Competition in Higher Education Branding and Marketing.
Kapferer JN. (2001). (Re) Inventing The Brand. Kogan Page: London
Keller, K.L. (2013). Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th ed., Pearson, Boston, MA.
Keller, K. L. (2008). Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Upper Saddle River, NJ: Pearson Prentice-Hall, 13th edition.
Kidouzi, Amir Hossein and Mohammadi Hosseini, Seyed Ahmad (2017). The mental image of the academic validity of the university and its relation with the improvement of services in higher education: the test of the mediating role of communication quality. Quarterly Journal of Educational Measurement and Evaluation Studies, 7 (19). (In Persian).
Kotler, P. (2007). Marketing Management. Pearfon Education. PP. 256-260, ISBN: 81 317-0200-6.
Kotler, P. and Keller, K.L. (2006). Marketing Management, 12th ed., Prentice-Hall, Upper Saddle River, NJ.
King, Ceridwyn, & Grace, Debra. (2010). Building and measuring employee-based brand equity. European Journal of Marketing, 44(7/8), 938-971.
Mampaey, J., & Huisman, J. (2016). Branding of UK higher education institutions: An integrated perspective on the content and style of welcome addresses. Recherches Sociologiques et Anthropologiques, 47(1), 133–148.
Mampaey, J., Huisman, J., & Seeber, M. (2015). Branding of Flemish higher education institutions: A strategic balance perspective. Higher Education Research & Development, 34(6), 1178–1191.
Mampaey. J. (2018). Brand Communication in Flemish Higher Education: A Comparison Between Types of Institutions. CHAPTER 4. A. Papadimitriou (ed.), Competition in Higher Education Branding and Marketing, Marketing for Higher Education, 23(1), 15–33.
Marginson, S. (2006) ‘Dynamics of national and global competition in higher education’, Higher Education 52(1): 1–39.
Ghobayee, Mohsen (2017). Branding in higher education; studying and analyzing the effect of brand equity on customer responses in the education industry. MSc, Faculty of Management and Accounting, Kharazmi University. (In Persian).
Papadimitriou. A. (2018). Using a Mixed Methods Approach to Examine the (Re) Imaging of Higher Education Institutions in the Western Balkans. CHAPTER 5. A. Papadimitriou (ed.), Competition in Higher Education Branding and Marketing, DOI 10.1007/978-3-319-58527-7_5.
Patrício V. Langa and Nelson C. Zavale. (2018). Branding and the Search for Competitive Advantage in the Field of Mozambican Higher Education Through the Use of Websites. CHAPTER 6. A. Papadimitriou (ed.), Competition in Higher Education Branding and Marketing, DOI 10.1007/978-3-319-58527-7_6.
Price, I., Matzdorf, F. and Agathi, H. (2003). The impact of facilities on student choice of university. Facilities,
Shekari, Hamid (2016). Structural Model of the Brand Effect of University Brand on Students' Commitment to Mediating the Brand Performance and Brand Image of the University (Case Study: Message Noor Brand). Quarterly Journal of Higher Education, 10 (38), 1. (In Persian).
Spake, D., Mullen, E.W., Joseph, M. and Wilde, S. (2010). Higher education branding: importance of and differences between private and public university students. In Vander Schee, B.A. (Ed.).
Simon, C.J., & Sullivan, M. W. (1993). The Measurement and Determinants of Brand Equity: A Financial Approach. Marketing Science, 12(1), 28-53.
Şenses, F. (2007). Uluslararası gelişmeler ışığında Türkiye yükseköğretim sistemi
: Temel eğilimler, sorunlar, çelişkiler ve öneriler’, Economic Research Center, Working Paper 07/05, Middle East Technical University, Ankara, retrieved from, http://www.erc.metu.edu.tr/
Stripling, J. (2010). Brand new dilemma. Available at: http://insidehighered.com/news/2010/10/ 19/branding.
Suomi, K. (2014). Exploring the dimensions of brand reputation in higher education – a case studyof a Finnish master’s degree programme.
Rahimian, Ashraf (2018). Branding University; New Need for Higher Education (Case Study; Payame Noor University of Karaj). Management and Planning Quarterly in Educational Systems, 11 (1), 1. (In Persian).
Tajri, Mojtaba and Sahebi, Somayeh (2018). Title Explaining the position of university brand personality on students' preferences (case study of Mazandaran University). Higher Education Quarterly, New Volume, 10 (39), 1.
Tas, A. & Ergin, E. A. (2012). Key factors for student recruitment: The issue of university branding. International Business Research, 5(10), 146-153.
Wu. T. & Naidoo, V. (2016.). Branding. International Marketing of Higher Education .DOI 10.1057/978-1-137-54291-5_6.
Yoo, B. & Donthu, N. (2001). Developing and validating a multidimensional consumer-based brand equity. Journal of Business Research, 52(1), 1-14.
Zamani, Asghar, Poor Atashi, Mahtab and Qajrbeigi, Sima (2019). Brand Management in Higher Education: The Impact of Special Brand Value on Scientific Talents (University Brand Identity Criteria). Journal of Educational Technology, 14 (1), 1.