A Linear Model for Quality Assessment on Learner’s Satisfaction in Electronic Learning Bases of Universities with Distance Education System

Rasouli, Reza; Pahlevaninejad, Daryanaz

A Linear Model for Quality Assessment on Learner’s Satisfaction in Electronic Learning Bases of Universities with Distance Education System

Document Type : Scientific - Research

Authors

¹ Associate Professor and Faculty Member of Payame Noor University

² Lecturer at Payame Noor University

Abstract

The real goal of this research is providing a model for measuring the relationship between quality and satisfaction rate in any electronic learning basis at universities equipped with distance education systems and/or virtual systems established at Tehran in human sciences departments.
Research method is a correlation type and is a kind of survey study. Statistical population of this thesis includes Payam-e-Noor University, Tarbiat Modarres University, university of Tehran, Shahid Beheshti University and Iran University of Science & Industry. Statistical population includes 3039 university students in electronic learning courses. Random sampling method was used in this research. About 385 people were selected randomly from among all students in electronic learning courses.
Data collection tool was a questionnaire with Chronbach alpha equal to 0.98. All data were measured using statistical analysis resulted from a questionnaire and with the help of LISREL software. Research proposed model was tested using model making method of structured equations.
According to the results, there is a direct and significant relationship between information quality, education quality, technical quality, service quality and satisfaction. In addition, according to the regression standard coefficients (process analysis coefficients), it is obvious that information quality has first grade, education quality has second grade, technical quality has third grade, and service quality has fourth grade therefore has the least importance

Keywords

References

Araste, H., & Mahmoodi, M. (2003). Effective Education Approach based on evaluation of teaching by students. Journal of Medical Sciences, Semnan University. Medical Education special issuse. 5:1-7. (In Farsi)

Chiu, C. M., Hsu, M. H., Sun, S. Y., Lin, T. C., & Sun, P. C. (2005). Usability, quality, value and e-learning continuance decisions, Computers & Education, 45, 399-416.

Dill, D. (2003). Allowing the market to Rule: The Case of the USA. Higher Education Quarterly .57(2):15-21.

Gange, M., & Shepherd, M. (2001). Distance in accounting. The journal 2001.28 (9): 58-64.

Hong, K. S. (2002). Relationships between students' and instructional variables with satisfaction and learning from a web-based course. Internet and Higher Education, 5, 267-281.

Lee, J. K., & Hwang, C. Y. (2007). The effects of computer self-efficacy and learning management system quality on e-Learner’s satisfaction. In L.V. Cameron (Ed.), Proceedings of the 2007 European LAMS Conference: Designing the future of learning (pp. 73-79). Greenwich: LAMS Foundation.

Lee, M. K. O., & Turban, E. (2001). A trust model for consumer internet shopping. International Journal of Electronic Commerce, 6(1), 75-91.

Levy, Y. (2007). Computing dropouts and persistence in e-learning courses. Computers and Education, 48, 185-204.

Nehring, V. (1990). Nursing clinical effectiveness investigation. Journal of ACL Advanced Nursing, 15,934-40.

Oliver, R. L. (1999). Whence Consumer Loyalty?. Journal of Marketing, 63, (Special Issue 1999), 33-44.

Ong, C. S., Lai, J. U. (2006). Gender differences in perceptions and relationships among dominants of e-learning acceptance. Computers in Human Behavior, 22, 816-829.

Pazargadi, M. (1998). International progress on the evaluation of quality in higher education. Rahyaft Magazine, 18: 29-43. (In Farsi).

Pituch, K. A., & Lee, Y. K. (2006). The influence of system characteristics on e-learning use. Computers & Education, 47, 222-244.

Rai, A., Lang, S. S., & Welker, R. B. (2002). Assessing the validity of ARE success models: an empirical test and theoretical analysis. Information Systems Research, 13(1), 50-69.

Roca, J. C., Chinu, C. M. & Martinez, F. J. (2006). Understanding e-learning continuance intention: An extension of the Technology Acceptance Model. Human-Computer Studies, 64, 683-696.

Taylor, S. & Todd, P. A. (1995). Understanding information technology user: A test of competing models. Information Systems Research, 6(June), 144-176.

Vargas, S. I. & Lusch, R. F. (2004). The four service marketing myths – remnants of a goods – based manufacturing model. Journal of Service Research, 6, 324-335.

Wang, M. & Huarng, S. A. (2002). An empirical study of internet store customer postshopping satisfaction. Special Issues of Information Systems, 3,632-638.

Wang, Y. S. (2003). Assessment of Learner Satisfaction with Asynchronous Electronic Learning Systems. Information & Management, Vol.41, pp. 75-86.